the gifted penguin blog

Regardless of whether or not you’re the next Gordon Ramsay, the chances are you slave away in the kitchen day in day out, cooking the same ol’ same ol’ with the same defunct cooking pans that your Grandma bought for you at least twenty years ago. (Unless of course you were a mere minor twenty years ago and were instead ‘cooking’ plastic pizza and chips in your yellow Fisher Price kitchen.)

Well here’s a little insight for all you kitchen controllers, no longer will you be referring to your  kitchen as Hell’s kitchen. Hard to believe I know but its true …for all us not so Delia Smiths it seems a revolution is upon us. We like to think of it as ‘colourful cooking’, or ‘fun cooking’ or in adult language, cooking with new cutlery…Cooking with Joseph Joseph.

The new Joseph Joseph cooking range is quirky, vibrant and simple enough to entice you into the kitchen this summer (and that’s without Pierce Brosnan standing by the oven). No more dreading the time when the kids ask ‘is it tea time yet, I’m starving’ or when your other half kindly volunteers you to cook Sunday lunch for the entire family before clarifying this event with yourself… “I invited Karen round for lunch today, you don’t mind do you? Oh and James, and the kids …and my mum and dad might pop in if there’s any going spare, that okay?”  Well no not really but…. You get the point?

Cooking will soon become a pleasure rather than a chore once you treat yourself or an equally anti-cooking friend to a little bit of Joseph Joseph. We update our wardrobes every once in a while so why treat our kitchen cupboards any different? Out with the old, in with the new…a change is good and so on and so on.

Add colour as well as sugar and spice to your cooking this summer and make time spent in the kitchen a little bit more scrumptious.

Joseph Joseph Elevate Utensil Set